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Tuesday, November 4, 2014

Digital Fashion Week 2014: YOUYOU

Digital Fashion Week is back for the 3rd year running, and it is bigger than ever with its impressive line up of designers and fashion labels. Last year was but a taste of the what is to come, and I have been blessed to be invited to cover 3 full days of the shows. Held at the same place of National Design Centre, fashion enthusiasts and industry insiders packed the area even before I arrived. 

Already greeting my eyes were the star-sightings of Jourdan Miller who is otherwise known as winner of America's Next Top Model Cycle 20 winner and Asia's Next Top Model winner Sheena Liam.

Official drink sponsors include beauty drink brand Kinohimitsu, who offered event goers sips of their best selling supplements before entering the show. Hey, all that queueing does take its toll, believe it or not..

And we also have official makeup sponsor, The Body Shop who offered touch-ups, showcasing some of their in-season colours and one of their new star product, Instablur.Such a great idea considering how our makeup tends to run under the sweltering heat these days.

My first day kicked off to the sporty vibes of YOUYOU, a stylish duo consisting of Jac and ZY who founded this ready-to-wear brand for ladies who seek a 'breath of fresh air in their day-to-day wardrobe'. Models wore visors obscuring their faces to accentuate the sporty direction of the designs and so as not to distract from its simplistic aesthetics, like floaty vests and bold color blocking.

In between, we see a darker twist, with deceivingly basic separates that still are cohesive with the earlier pieces but lending a more luxe feel, with satin sheen and over-sized proportions. If cosmopolitan grunge had a manifestation, it has certainly got to be this.

Keeping things light to end the collection, YOUYOU veers to a semi-futuristic feel riding on the shimmery silver textures. The softness of the fabric lends to the femininity of the look. Its very wearable and dressy with its color -on-color match without being too much.

And before I proceed to my next show by Max Tan; here is my outfit of Day 1, proudly sponsored by my style partner local label,Yacht 21. The golden buttons on this boat-next long blouse gives it a very, and the flap-over hems of this powder blue skirt. And topping it off was the perfect quilted, bow clutch, big enough to carry just the essentials. 

You can shop my look here:

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