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Sunday, November 17, 2013

Boutique launch: Honoré Paris, Parisian Chic with Heart


The Parisian style, has always been something that I, amongst many ladies covet. The barely-there make up, the sexy morning hair....it is unpretentious, minimalist and effortless. Launched this year, Honoré brings what every stylish French girl’s wardrobe stands for. It illustrates Paris that we all love: original, multi-faceted and elegant. 

Coinciding with the opening of the launch of newly opened Robinsons @ The Hereen, I had the pleasure to be invited for first peeks at the second collection of Honore, and it took much willpower to stop me from moving half the racks into the changing room.

Honoré catches the perfect balance between a piece of clothing, from chic silk dresses to blouses, each versatile piece takes you from work, to a formal dinner and then to drinks afterwards. This season sees a curation of drawstring shirtdresses, button-up silky shirts tucked in print skirts and drop-waist shift dresses for that insouciant chic look.
I managed to catch up with the label's designer, Axelle Oran, who had specially flew down from her Vietnam trip to check on the new store. Though looking alittle tired, I was struck by how the 26 year old designer was the perfect embodiment of her line. Tall, lithe and pretty, Axelle responded with much zest and passion to my questions.




In her own words, Axelle describes her pieces as 'wearable, comfy and timeless'. "I wanted to create something that you can lend to your sisters", she replies with a smile, "sometimes you need one piece that you can go crazy with." 

Her Honoré tale today is nothing short of inspirational. Fully self-taught, Axelle picked up sewing skills from none other than her mother, and sought out books, videos and magazines to broaden her fashion knowledge. Chalking up an impressive 9-year portfolio at the likes of Galleries Lafayette, A.P.C. and French Trotters, Axelle developed an intimate understanding of what clothes and styles best suited different figures and personalities. This, translated into her designs that she hopes makes women feel beautiful and confident.


And that was exactly how I felt donning on an Honoré piece. Interesting to know, each piece is uniquely named after a Parisian café (which gave inspiration to the its design); and are lovingly handmade (labels are all hand-stitched ) with the best natural fabrics. Axelle also breaks the conventional design mould; preferring to work from fabrics that inspires her first, before coming up with the shape.

Honoré has kindly sponsored me an outfit of choice and while difficult to choose from, here are some of my top 5 picks. I eventually went with the first picture, the Square trouseeau white flowers.

Square Trousseau, white flowers : $135
Le Costes Black Silk : $155
Le Perchoir in Taupe - $155
Trait D'Union Zig Zag: $135
Batofar Rust Marinere - $155
Axelle adds, “After a while, I realized that something was missing from my life and that’s how I started my own label Honoré Paris in early 2013”." Citing the very positive response when she first debuted at Singapore's very own Blueprint Emporium, things naturally took flight and now Honoré is proud to be retailed at 4 other locations.

While being in changing room, Le Boyfriend being french himself, took the chance to chat with Axelle. It was here that we came to find out that being part Vietnamese herself, was one of the reasons that she chose Vietnam to manufacture her pieces. She takes great care in looking after her workers and comes down personally to ensure that they are in in decent working conditions and are well taken care of.  


Thank you so much for having me, Honoré Paris!

If you like anything you have seen so far, do check their Facebook and Website to take a look at the full collection! Honore Paris is currently stocked at Robinsons Orchard, L3,  Paperbag Princess #02-27 Cluny Court, 501 Bukit Timah Road, Tangs Orchard, Rockstar by Soon Lee.

EXCLUSIVE! Junedujour x Honoré Nov Giveaway

Here's a chance to make an Honore outfit your own!
Honore is giving one lucky girl an outfit of her choice for their November giveaway!

 1. Like Honoré Paris on Facebook
2. Go to their website www.honoreparis.com and select an outfit displayed there that they like.
3. Share the outfit in a public post on their facebook page and tag @honoreparis. At the end on the month, one lucky winner will be picked to receive the outfit of their choice!
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