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Monday, January 20, 2014

New Style Mecca: Modajar's pop-up store opens in Westgate

Fashion aficionados, be prepared to mark this down on your lists and bookmark the URL address under 'Favourites'. A new e-shopping destination has hit our shores, presenting Modajar:  the mecca housing many of your favourite designer brands such as House of Holland and Azumi & David, amongst other independent and rare labels...get ready to be spoilt for choice.

Modajar is a multi-label e-boutique, showcasing both established as well as emerging designers from Europe and Asia. A sartorial treasure trove, its also curates rare designer labels that are hard to obtain, albeit in limited quantities. Stand out from the crowd with over twenty designer brands that express quirkiness, edginess, boldness, creativity and sophistication.

From now till end 26 Feb, its pop-store situated at Westgates offers customers a chance to feel and try the items before purchasing.

When you are surrounded by racks after racks of  amazing stuff, its hard to pick favourites. But with some effort, I present you some of my personal picks and looks from its current Autumn/ Winter '13 collection.

***Click on the brand names to check out the full range in the e-store.


This is my favourite brand of the lot; its feminine designs are a great balance between flirty fun and sophisticated modern designs. Italian label Patrizia Pepe infuses an European aesthetic to its minimalistic  pieces, each meticulously made with close attention to detail. I love its clever dashes of colour palettes and interesting choice of embellishments to add that special touch without being over-the-top. The label adds a dash of edgy glamour to everyday dressing; perfect for the chic girl-about-town.

Embellishments are a rubber-like material, very unique choice.

Channel the glitzy and glamour in this Great Gatsby inspired piece.

And don't stress over what bags and shoes you need to pair with that special Patrizia Pepe outfit; the label also has a small range of bags and shoes to match. Like the clothes, some of them share the exact same fabrics, prints and embellishments that make completing the look a breeze.


While the name is a mouthful, this Italian luxe footwear brand offers a more polished alternative to your regular plain Converse ones. Its uniqueness is that no two pieces are the same; made from authentic vintage foulards sourced globally, the shoes are then crafted and embellished with luxe touches like satin laces and soft leather. Since each style comes in a limited run of 977 pairs to maintain that exclusivity.

It's the luxe way to shun those heels and stay comfort in sneakers, without compromising the style factor

A relatively young Italian brand, Mauro Gasperi is a rising star whose worked with the likes of Dolce & Gabanna before founding his namesake brand in 2007. His trademark looks are elegant, clean-cut and easy to wear pieces, usually featuring modern imprints and knit wear, coupled with precise lines, diagonal combinations, geometric shapes and fluid forms ....and always flattering the female curves.

Well-known in both his home country and the Paris fashion scene, Lie Sang Bong has been dubbed as ‘the Korean McQueen. His eponymous label features signature contemporary designs incorporating innovative approaches, making everyday luxury wear with a twist. It has been best described as "New York minimalism meets Parisian avant-garde with a touch of Korean flavor".

I'm loving the artfully cascading drape details on the vest and the clean cut and lines of this biege blazer.

Need more proof? His first line have been worn by various Hollywood royalty such as songbirds Rihanna and Lady Gaga whereas LIE itself enjoys a massive Korean celebrity following.


Known as the “sharp denim and Londonism lifestyle brand”, British label Firetrap brands itself as a mirror to English style, culture and attitude, the label takes inspiration from the diverse sights, sounds and flavours that define London life. Choose from a plethora of sartorial choices for male/female clothings and accessories;and peppered with influences of contemporary industrial and utility references, and infused with a rock-and-roll touch + nonconformist British spirit.

Fans of avant-garde styles, you are in luck. Designer Demi Park has her second line DEMOO PARKCHOONMOO stocked here. Her pieces are high quality, sophisticated wearable edgy, something which is translated from her couture discipline. Park favours the monotone palette which is coupled with punctuations of colour and layering, a signature of her aesthetic. This season, She is inspired by Arctic glacier; and I enjoy clean lines of her outwear and dresses which reflects the ice in their white, gray, and eggshell gradients; and contrasts nicely with her warm textured knits.

Of course, there were also some note-worthy labels not to be missed. Modajar also stocks a capsule collection of accessories; such as this collection by Industrial Jewellery. Edgy and not overly-pretty, the pieces are transformed from everyday materials such as springs, aquarium tubes, paper and other unusual materials to the point where pieces garner a second look and always a conversational piece.

Also available are select designs by Azumi & David and Mrs Design. The former is a designer duo that has built a reputation for pieces that are all things quirky and kooky (love those little hangers); while Mrs Design is an Italian line that uses a mix of materials like leather wit embroidery coupled with decadent embellishments of satin, crystals and metals, making a statement of unusual elegance.

The evergreen T-shirt gets a major dose of fun: you can now wear your favourite fashion and pop culture icons in their caricature forms to show your support! ONE-shirts are breathable, comfortable and added dash of humor to your look. Designer Michael Robert's inspiration originates from a series of paper
collages, using a fine cut-out technique.

It was instantaneous love the moment I saw it lying in the store front, the V73 bag series. The bags' specialty is that it often features intricate hand-drawn designs (a.k.a. trompe l’oeil) such that at initial look, bags have the appearance of being made from smooth leather or exotic skins. The label’s signature trompe l’oeil is a tongue-in-cheek take on the “it-bag” phenomenon. Each bag is handmade according to the designer’s drawings, making each piece unique in its own right.

Can you guess what brands are incorporated in the drawing?

The good people from Modajar have kindly sent me this amazing V73 Monogram Print City Bag in mustard, that I think really embodies what Junedujour is about: fun, quirky and tongue-in-chic. Wrapped in a big orange bow, it was just the thing to get me going from my Monday blue. How sweet is that!

Even comes with an additional inner pouch to keep keys and small items!

Each product comes with a product authenticity tag, so rest assured when purchasing. They also offer a returns/exchange policy within 14 days of receipt, sweet!

I was surprised to find a small card included, with the designer Elisabetta A about her inspiration behind V73 and that the profits goes towards a good cause. Such a heartfelt and intimate gesture that makes this gift all the more special.

Thank you so much MODAJAR for having me!

Like what you see?

Do drop by the pop-up store before it closes. Prices range from $129 for a T-Shirt to $850 for a trench coat. But wait: get your designer kicks now at a fraction of the price now with their end of season sale with discounts up to 60% off.

Modajar's pop-up store is currently located at Westgate, Level 1, do check out their website and facebook for the latest arrivals and promotions!

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