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Monday, February 24, 2014

Launch of Casio G-Factory Ladies Concept @ Somerset 313

My earliest memories of the brand revolved around the time when I was a teenager about to take my end of year exams. My cheapo 5 dollar watch had died on me at the best time possible, and my mother quietly got me my very first green Baby-G watch as a good luck present to accompany onto the exam battlefield. Nothing close to the dynamic designs of these days, it's still a fond, sentimental memory that gives me a warm fuzzy feeling whenever I saw one after.

The G-factory Ladies Concept opens in bustling Somerset 313, and boy was the store crowded with readers of Nuyou, media and event guests! I had a rather hard time navigating the large crowd....but managed to take in the playful bright store layout and timepiece goodies with some effort.

Pic credits to Casio Singapore
Pic credits to Casio Singapore
Not only does the opening commemorate tthe 20th birthday of Baby-G, it also coincides with the 40th Anniversary of Casio's timepiece division, as the Baby-G series has come a long way into becoming a pillar-stone product of the Casio family. It was first conceptualised in 1994 as a more lady-sized colorful alternative to the G-shock series. 

For the young, trendy and constantly on the move!

Boyfriend Ben was of course, took a shine to the Edifice range, which was no doubt due to its race course inspirations. Built with a solid analogue look and technology, it sets pulses racing as fast as their Red Bull Racing team partnership. 

I guess the Sheen x Exilim series was the one that really caught my eye, which struck a balance of quiet glamour. Lesser bling, it features a ceramic bezel, Roman numerals and choice between stainless steel casing or  classic leather strap. I also liked that timepieces are now more than just for keeping time, its now a complementary accessory to your phones too!

I'm kinda amazed by the growth and diversification that Casio now offers to its various customers. Be it the little sister in school, the glamourous, working big sister, or the the ...... there's a timepiece for everyone. And Casio certainly gave me that reboot down memory lane, with this little Baby-G black beauty (BLX-102). Thank you!

How cute are these multi-colored triangle motifs?

To spice up the celebration: From 7 February to 30 March 2014, shoppers will stand a chance to win a pair of tickets to Bali with 
any purchase of Baby-G / Sheen timepieces! Do check out the Casio Facebook page here for more details, terms and conditions apply.

Same but oh, so different. The way good change should be!

Congratulations to Casio on your new opening! 

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