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Monday, November 10, 2014

Digital Fashion Week 2014: In Good Company


(Picture credits: Ray Leong)

The ever covet-worthy brand by design veterans Sven Tan and Kane Tan (not related) whet audience appetites with their 5th collection; this season brings to the mind of sensual resort/lounge inspired pieces featuring strategic architectural elements, pulled together by their much-
loved minimalist touches. It seems like slouchy chic is the buzzword of the night, judging from the earlier works of YOUYOU and Max Tan.



The collection was easy on the eyes with nudes shades of such as taupes, mauves and dusty pinks in flowy fabrics, anchored with heavier earthly tones of olive, soft greys and browns in structured separates. 



One thing to know about IGC is that they are committed in developing its own premium fabrics; and that the fabrics are all machine-washable friendly: this means that you can pop an IGC piece into the washing machine with nary a worry about it looking all weather-beaten. I am definitely a fan of the insouciant vibe of the collective. 
Discreet linear prints make it perfect to go from boardroom to weekend brunch


Strategic tailoring is what I believe is the core of their pieces: a cloth piece drapes in free form (red top) to the singular asymmetrical pleat of the skirt and fold of their vest tunic makes it a familiar yet different accent. From the neutrals, it transited to fresh doses of color in kaftan dresses, maxi skirts and relaxed tops.


At the end, the show really proved to be its namesake, being in good company of well-thought of aesthetics. Judging from last years show, I do believe the label is honing its aesthetic to suit their cliente who seek great timeless pieces, and it remains unpretentious in its style lines.  



And this marks the end of just Day 1 of Digital Fashion Week; sit tight as I bring you the sights and sounds on the ground of Day 2!
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