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Sunday, August 30, 2015

Quintessential American Style: American Eagle Outfitters debuts at Vivocity

Media Launch

The Eagle has finally landed! I'm of course talking about American Eagle Outfitters (AEO), America's favorite jeans brand. The much loved brand officially opened its first store at VivoCity and I was honored to be one of the first to preview, alongside with over 300 media and and other invited VIP guests that saw the likes of MTV VJ Hanli Hoefer and Jonathan Chua from The Sam Willows gracing the scene. 



The storefront is a whopping  4,000 square-feet, the flagship boutique and I spied separates and pieces with the quintessential American varsity styles. If your are a fan of all things denim, you will not be disappointed with its selection of denim washes and well-fitting cuts like Slim Straight, Super Skinny and Original Taper for men to Jeggings, Skinny and Boy Jean for women. 




The party swung in high octave and we watched models donning from the AEO Summer 2015 Collection interacted with the crowd, carrying fun AEO photo props and taking selfies with the guests!



American Eagle Outfitters CERTAINLY knows how to throw a awesome party: can you believe there was actually a real carved ice air hockey and a foosball that guests could play?  as the DJ set played on. I met up with some of my favourite people and cheered to some deliciously chilled Desperados...


video


Thank you Jansen and WOM for the invite,
 and congratulations to American Eagle Outfitters on your store launch! 

American Eagle Outfitters is located at VivoCity (#B1-06/07) 
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1 comment

  1. fashion is finally recognizing what we always knew - a lot of us women are shaped like, well... women! This often means more curves than seen on the average catwalk model.


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