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Wednesday, September 16, 2015

UNIQLO redefines denim: The Miracle Air Jeans & Smart Shape Jeans

Media Launch

I've always been a fan of UNIQLO; I mean seriously...what's there not to love? The price points are reasonable and I'm always assured of quality staples that will withstand the test of time in the fickle fashion world. This season, the brand is reinventing the evergreen jeans, as part of its LifeWear commitment. At their launch party at Kallang Wave Mall, we were in for a surprise...

Credits to Regina 

And because of this, UNIQLO introduces the Miracle Air fabric, which was the brainchild of a special collaboration with leading textile and denim industry leaders Toray and Kaihara. The result is a blend of high quality fibers that are 55% hollow in the centre and 20% lighter, the Miracle Air Skinny Fit Tapered Jeans is comfortable and conforms to complex body movements.

And to prove this, what better way than to put it to the test? The Uniqlo team had 5 models don on the jeans to scale up the rock wall while striking fiercceeee poses; and you wouldn't believe the speed in which they climbed! And before we could get over the awe, out sprouted a flash mob that began doing breakdancing and hiphop effortlessly in their blues.

It isn't surprising, since the Smart Shape Jeans actually marries the use of Lyocell, an ecological plant fiber that creates denim fabric that feels soft and comfy while still flattering the curves of your body. Its still thicker than the Jegging, but definitely does not lose out on elasticity and softness.

The UNIQLO Smart Shape Jeans are now available in five colours for various fashion styles, as shown in their runway show that showcased different styling options such as sporty cool, casual and smart casual chic. I can definitely see myself in Smart Casual chic for both work and play!

Staying true to the art of denim making, the Stretch Selvedge Slim Fit in particular uses the traditional production method that involves original weaving machines and special craftmanship. I'm really loving especially the rich color choices of the jeans, and its so dreamy to wear since its not tight or constricting (which is a godsend since I have Eczema and tight fabrics actually cause me to break out in hives). 

Thank you WOM Pr and Uniqlo for the kind invite!
The UNIQLO Miracle Air Jeans & Smart Shape Jeans are currently retailing at all UNIQLO outlets islandwide.

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